Our Work
Case Study: Swim Survival
Project Date: 2025 – Present
Swim Survival
Rebrand • Website • Social Media • Google Ads • Meta Ads
Client Overview:
Swim Survival is a Johannesburg-based swim school offering specialized survival swimming and ongoing lessons for children and adults.
The Challenge:
Swim Survival needed a clearer and more connected digital setup. Course information had to be easier for parents to understand, the enrolment process needed to become more efficient, and the business required ongoing support across social media and paid advertising.
Our Approach:
Rather than treating the website, social media and advertising as separate projects, we developed a connected approach. The website provides clear information, the enrolment system manages applications, social media builds awareness, and paid campaigns direct interested parents toward the correct course.
1. Rebrand
Swim Survival needed a stronger, more consistent identity that could grow with the business and work across every customer touchpoint.
Citrus refreshed the brand with a cleaner, more confident visual direction while retaining the approachable character needed for a children’s swimming programme. The updated identity was then applied across the website, social media content, advertising, course materials and digital enrolment system.
The result is a more recognisable and professional brand that feels consistent wherever parents encounter it.
Old Branding:
New Branding:
2. Website
The next focus was a website that could clearly explain its different programmes, build trust with parents and make it easier for families to take the next step.
Citrus redesigned the site around a clearer structure, stronger calls to action and a more polished mobile experience. The refreshed brand was carried throughout the website, while course information, application routes and key service details were organised to make the journey simpler for prospective clients.
The result is a more professional and user-friendly website that supports enquiries, enrolments and the wider marketing strategy.
3. Social Media
A consistent social media presence that could educate parents, build trust and keep the brand visible throughout the year was an absolute necessity.
Citrus manages the content planning, graphic design and ongoing publishing across its social platforms, creating a clear and recognisable visual presence aligned with the refreshed brand. Content supports course awareness, enrolment campaigns, educational messaging and regular communication with current and prospective families.
The result is a more professional and consistent social presence that supports both community engagement and the wider marketing strategy.
4. Meta & Google Ads
Now that the foundation was in place, Swim Survival needed a more focused way to reach parents actively looking for swimming programmes and turn that interest into enquiries and enrolments.
Citrus manages targeted campaigns across Google and Meta, combining search intent with audience-based advertising. Campaigns are supported by tailored creative, clear landing paths, conversion tracking and ongoing optimisation to improve lead quality and make performance easier to measure.
The result is a more connected advertising approach that supports course awareness, drives enquiries and helps Swim Survival reach families at different stages of the decision-making process.
Since starting with digital ads in June 2026
%
Increase in Enquiries
Average Monthly WhatsApp Enquiries
%