Our Work
Case Study: Skate SA
Project Date: Dec 2025 – April 2026
Skate SA
New brand • Website • Social Media • Meta Ads
Client Overview:
Skate SA is a Johannesburg-based roller-skating brand that creates energetic pop-up skating experiences for families, young people and community groups.
The Challenge:
As a new brand preparing for its first major event, Skate SA needed to build its identity, online presence and audience from the ground up. The brand had to generate awareness quickly, communicate the event clearly and turn online interest into ticket sales and attendance.
Our Approach:
We developed a bold visual identity, launched a focused one-page website and created a video-led social media strategy across Facebook, Instagram and TikTok. Organic content and targeted Meta campaigns worked together to introduce the brand, build excitement and direct potential customers to the website.
1. Brand
Skate SA needed a visual identity that captured the energy, colour and excitement of roller skating.
We developed a bold, playful brand that would appeal to children, teenagers and families while remaining flexible across digital content, event signage, merchandise and promotional material
2. Website
We designed and developed a focused one-page website that introduced the Skate SA experience, presented the upcoming event and made it easy for visitors to find the essential information and take the next step.
The website also served as the central destination for traffic generated through social media and Meta advertising.
3. Social Media & Event Advertising (Meta)
We launched Skate SA across Facebook, Instagram and TikTok with energetic, video-led content supported by targeted Meta advertising.
The campaign helped build strong awareness and interest around Skate SA’s first pop-up event at Prison Break Market. The event weekend came close to selling out, and its success led to an invitation for Skate SA to become a more regular feature at the venue.
Results between Feb-April 2026:
- More than 286,000 social media impressions
- 4,595 interactions
- 598 followers
- Over 200,000 Meta ad impressions
- 9,704 ad clicks
- An average cost of R0.34 per click
- Approximately 1,200 website visits
